3 Tips for Making Angry Online Customers Your Best Customers
If you’re in the energy industry, you need to be prepared to deal with online reputation management—and learn how to make angry customers your best customers. I think just about everybody in business...
View Article3 Steps to Take to Take If Your Employees Bash You Online
Employees are posting every day in virtually every industry—including energy development—lashing out at customers, other employees and maybe even you. Think no one pays attention to your posts and...
View ArticleEnergy Development Companies Can Get Noticed On Any Size Marketing Budget
Photo from www.oharagov.com The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state...
View ArticleEnergy Marketers: Get Ready for Your YouTube Close Up
Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line. [youtube http://www.youtube.com/watch?v=7FzCQES5c6I&w=560&h=315] Do...
View Article6 Simple Email Rules for Marketing Your Energy Company
The way you utilize email for your energy business can be a powerful tool in your marketing arsenal—or cost you more than just a sale. If you were to identify one of the biggest revolutions in the way...
View ArticleBringing “Linsanity” to Your Energy Company
Does Jeremy Lin have what it takes to make NBA history? It’s too early to tell. But if you take a lead from him in the way you market your energy related company, you could take your team all the...
View ArticleWhat Environmentalists Won’t Tell You About The Yellowstone Oil Spill
Before you read another story about how Exxon failed us in July of 2011, know that the majority of the people who live in Billings don’t share the sentiment of the few who are so frequently quoted....
View ArticleWhat the Ask.com Brand Ambassador Can Teach You About Customer Service
As an energy marketer with limited resources and time, it’s tempting to lessen the priority placed on customer relations. Eric McKirdy will tell you otherwise. Once you’ve met the brand ambassador...
View ArticleGoing Tradigital
Taking a multi-facted, multi-channel approach to your marketing increases your likelihood of success. Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far...
View ArticleWhat is Marketing?
The fact is, whether you’re an oil and gas company, retail business, electrical contractor or any other business, marketing is always changing and always evolving. Starting with these four basics will...
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